With his knowledge of traffic laws and court procedures, you will be much better prepared when you go into court. It is possible to get the ticket reduced or dismissed altogether. Your lawyer can ask the judge to waive your court fees as well.
When you have a traffic ticket - you hire a traffic attorney. If your address is correct on your ticket, you likely got a crap ton of letters from traffic attorneys. You do not need F. Lee Bailey for a traffic ticket so just pick the cheapest one and roll with that.